• Location: USA, Florida, West Palm Beach
  • Date Posted: 29th Nov, 2018
  • Reference: 02051000


Marketing Automation Specialist - West Palm Beach, FL

A client located in West Palm Beach, Florida is currently seeking a Marketing Automation Specialist to be a vital contributor to their marketing team. In this role, this person will be responsible for managing both the Marketo and Salesforce platforms, enhancing the integration between the two and building out lead flow processes for the Sales team.

The main responsibilities of this role include:
  • Working cohesively between the Sales and Marketing teams to develop and execute multi-channel campaigns to increase lead generation volume and maximize campaign effectiveness
  • Design, build, and manage email marketing campaigns including drip and nurture campaigns
  • Analyze campaigns metrics and make recommendations for areas of optimization
  • Build/segment lists and develop email templates
  • Create, maintain, and optimize SEO, SEM, and PPC campaigns

The qualifications of this role include:
  • BA in marketing or related field
  • 4+ years Marketo and Salesforce experience preferred
  • Hands-on experience with SEO, SEM, PPC, and Google Analytics
  • Experience working with customer journeys and lead scoring

If interested, contact me by email at d.taylor@frgconsulting.com or by phone at (215) 240-7358.

FRG Technology Consulting is the global leader for Marketing Automation recruitment, advertising more Marketing Automation roles than any other agency. We deal with both MA Partners & End Users throughout North America. By specializing solely in placing candidates in the Marketing Automation market, I have built relationships with most of the key Marketing Automation employers in North America and have an unrivaled understanding of where the best opportunities are. I understand the need for discretion and would welcome the opportunity to speak to any Marketing Automation candidates that are considering a new career or job either now or in the future. Confidentiality is of course guaranteed.