• Location: USA, Massachusetts, Waltham
  • Date Posted: 17th Dec, 2018
  • Reference: 12172018940


Responsibilities:
  • Day-to-day administration and management of marketing technology stack
    • Tech stack integration and optimization
    • Create and manage all Marketo campaigns
    • Work with Sales Operations to manage integrations with Marketo and Salesforce
  • Ensure effective integration and utilization of Google Analytics with Marketo
  • Manage external resources for website development, SEO/PPC/LinkedIn
  • Measurement and reporting of marketing effectiveness
    • Analyze marketing performance including building reports and dashboards
    • Measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed opp
  • Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurture campaigns, and other digital programs


Required Skills:
  • Experience with Marketo, Pardot, or Eloqua
  • 3 to 5+ years of marketing operations experience

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