• Location: USA, Massachusetts, Waltham
  • Date Posted: 3rd Jan, 2019
  • Reference: 132019954


Responsibilities:

Day-to-day administration and management of marketing technology stack
Tech stack integration and optimization
Create and manage all Marketo campaigns
Work with Sales Operations to manage integrations with Marketo and Salesforce
Ensure effective integration and utilization of Google Analytics with Marketo
Manage external resources for website development, SEO/PPC/LinkedIn
Measurement and reporting of marketing effectiveness
Analyze marketing performance including building reports and dashboards
Measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed opp
Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurture campaigns, and other digital programs
Required Skills:

Experience with Marketo, Pardot, or Eloqua
3 to 5+ years of marketing operations experience

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