• Location: USA, Illinois, Chicago
  • Date Posted: 20th Feb, 2019
  • Reference: amp022019

About the Role:

The Demand generation manager will be expected to develop and execute strategic marketing campaigns spanning email, social and inbound (SEO/SEM).

This individual will have a strong understanding and proven experience with setting up demand generation programs

-Lead nurturing using marketing automation platforms in conjunction with Salesforce CRM

-Setting up complex marketing campaigns, drip campaigns, dynamic and triggered campaigns

-Experience with web development (wordpress, html, css)

-Maintaining sales and marketing database (CRM) list segmentation, understanding of strategic segmentation

-Proven knowledge of SEO and SEM for optimizing inbound marketing leads

-Strategic thinker, able to work without much direction, very autonomous and willing to go above and beyond