• Location: USA, Illinois, Oakbrook Terrace
  • Date Posted: 6th Mar, 2019
  • Reference: amp0306192

Excellent opportunity for a Digital Marketing Specialist in a fast-growing software company that is already servicing enterprise level clients with innovative, predictive modeling software.

Key Responsabilities:

-Design and execute e-mail campaigns to support demand generation programs, events and sales activites

-Support the strategy, development and execution of email marketing campaigns through Marketo, assisting with the desing and creative process, content inclusion, selecting targeted audiences and supporting the technical execution

-Act as the project manager of all email marketing campagins, coordinating with internal team and external vendors to create content required for campaigns and ensuring campagins are executed on time

-Support campaign planning process, identifying content and digital assets rquired for campaigns

Email Marketing technical pieces include

-Working with Marketo and Salesforce for campaign design and execution

-Executing A/b tests to measure and improve campaign performance

-Creating landing pages and calls to action

-Implementing lead generation tactics

-Working cross-functionally, managing both internal stakeholders and vendor relationships to produce campaigns and deliver them on time