• Location: USA, Massachusetts, Boston
  • Salary: US$115000 - US$140000 per annum
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 11th Apr, 2019
  • Reference: 23453
Responsibilities:
  • This individual will help manage and maintain our marketing automation (Marketo) platform, ensuring all business, technical, and reporting/analysis requirements are met for programs such as:
    • Email Nurture, Lead Scoring, Inbound Web Content Offers, Hosted Events and Webinar
  • Routinely perform the following marketing automation (Marketo) tasks:
    • Maintain our lead lifecycle model to appropriately score and route leads into SFDC for distribution to sales team
  • Build Smart Campaigns to segment our database for various marketing activities such as events, webinars, and email blasts
  • Maintain a set of rules-based, automated alerts (MQL reminders, "Hot Leads," Pipeline Visitors, etc.) and add new alerts as needed
  • Enforce Marketo best-practices such as data cleanliness, naming conventions, core program templates, and core program channels and tags
  • In partnership with our analytics team, assist in the development of reports using data from Marketo, Salesforce, and other systems to better understand the effectiveness of our marketing programs.


Requirements:
  • BA/BS required; preferably in Marketing or Business Administration
  • Minimum 4 years experience working as a specialist/manager in a marketing operations role with Marketo as primary tool.
  • Proficiency with the following tools is preferred: Salesforce.com, Engagio, DiscoverOrg and Terminus.
  • Knowledge of sales and marketing processes.
  • Strong organizational skills with precise attention to detail.
  • Strong problem solving and technical troubleshooting skills.
  • Strong written and oral communication skills.
  • A self-starter that is passionate about mobile and the mobile app space.
  • Must be collaborative and a team player.