• Location: Canada, Ontario, Toronto
  • Date Posted: 27th Jun, 2019
  • Reference: 43522

Job Description

Role & Responsibilities
    • Create and drive comprehensive digital marketing campaigns and programs to support sales to reach revenue goals.
    • Manage and coordinate new SEO projects to develop and optimize awesome content for attracting target audiences to our web properties.
    • Scale existing paid search, paid social, and other paid online programs-expanding keyword coverage, experimenting with ad copy, targeting, landing page experience, etc. across Google Ads, Bing Ads, LinkedIn, Facebook, Twitter, etc.
    • Manage search engine marketing programs, retargeting, online advertising and syndicated content.
    • Develop clear and compelling content designed to naturally attract links, grow organic traffic and drive awareness.
    • Execute A/B tests, collect and analyze data, and continuously improve our online campaigns at a rapid pace.
    • Work collaboratively with marketing and sales teams.

Skills & Qualifications
  • 5+ years of experience in a specialized demand generation role.
  • Experience with analytics programs (e.g. Google Analytics), AdWords, PPC, SEO tools is key.
  • Knowledge of HTML, CSS and content management systems.
  • Strong experience on program effectiveness and ROI measurement.
  • Experience working with a marketing automation platform (like Hubspot, Marketo or Pardot) and Salesforce.