• Location: USA, Massachusetts, Boston
  • Salary: Negotiable
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 31st Oct, 2019
  • Reference: 102819

Demand Generation Manager

This company is looking for a results-driven, flexible, and creative marketing professional who has experience with demand generation, account based marketing (ABM), content strategy, and campaign optimization and program management skills.

They offer remote flexibility and incredible work-life balance.

The ideal candidate will have a self-starter mentality with strong communication skills.

We need you to:
  • Develop and execute marketing programs and events
  • Define clear campaign plans and identify the target and goals of campaigns
  • Optimize landing page and website conversion rates, driving lead generation, and maximizing paid search advertising
  • Proactively develop and implement sponsorship marketing campaigns
  • Provide logistics support for conferences and events.
  • Use sophisticated business intelligence tools such as Salesforce, Marketo and HubSpot
  • Bring new ideas to the table and not just execute on status quo
  • Identify new areas and opportunities for potential advertising
  • Work closely with the marketing team to ensure campaigns run optimally

You need to have
  • Bachelor's Degree
  • 3+ years experience managing marketing programs and corporate events
  • Solid campaign management experience
  • Exceptional organizational skills
  • Outstanding attention to detail
  • Experience managing budgets
  • Ability to report on success metrics related to all marketing programs
  • Ability to manage the creation of content and collateral for all events, working closely with a creative design team
  • Experience managing events, tradeshows, networking events, user conferences, road shows and speaking engagements.
  • Strong cross functional skills
  • Learn as you go mentality
  • Experience with martech softwares like Marketo, Hubspot, Salesforce, Engagio, and Terminus

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