• Location: USA, Massachusetts, Boston
  • Salary: US$60000 - US$90000 per annum
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 26th Nov, 2019
  • Reference: 112619


Marketing Operations Specialist - Boston

This company is looking for a Marketing Operations Specialist to join their team in Boston. In this role you will maintain the company's marketing automation system, and execute and track campaigns.

This position is an incredible opportunity to work with a positive, collaborative, and ambitious team of marketers.

The ideal candidate has strong problem solving and issue-resolution skills as well as a can-do attitude

Responsibilities:
  • Develop landing pages, emails, webinars, etc.
  • Expert on the marketing automation software
  • Lead management, lead scoring, email marketing and nurturing programs based on data
  • Develop processes and guidelines for list import to ensure database integrity, query lead lists, and cleanse lead lists prior to import
  • Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management
  • Develop and manage database hygiene campaigns


Qualifications
  • 2 + year's experience working in Marketo and Salesforce
  • Knowledge of email marketing best practices
  • Quantitative skills
  • Problem solving and issue-resolution skills
  • Attention to detail
  • Experience with Salesforce and Google Analytics
  • Basic HTML knowledge