• Location: USA, Massachusetts, Boston
  • Salary: US$115000 - US$135000 per annum
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 26th Nov, 2019
  • Reference: 1127

Director of Demand Generation - Boston

As the Director of Demand Generation, you will be responsible for owning our customer acquisition program. You will drive awareness and new leads for the company through paid marketing campaigns and acquisition channels.

Job Responsibilities
  • Own strategy, spend and execution for all paid marketing acquisition programs
  • Develop and execute ABM, content and event-focused
  • Be a key stakeholder in managing the marketing technology stack
  • Develop global marketing programs and events
  • Responsible for marketing program and event performance
  • Experience working in Salesforce, Marketo and Hubspot

  • Bachelor's degree with a concentration in Marketing, Communications, Advertising, Business or Management
  • 7-12 years of demand generation and marketing experience
  • Experience creating and running ABM campaigns.
  • Experience managing budgets.
  • Demonstrated ability to scale and grow program execution across different groups and regions
  • Ability to lead and mentor team members
  • Excellent written, verbal and interpersonal communication skills.