• Location: USA, Massachusetts, Burlington
  • Salary: US$90000 - US$120000 per annum
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 3rd Jan, 2020
  • Reference: 122020

Marketing Campaign Manager (Marketo)

This company is looking for an experienced, and results-driven marketing professional to support a content-driven demand generation team.

The ideal candidate is a critical thinker experience in campaign management, email marketing, content marketing, digital advertising and multi-channel demand generation campaigns.

What you will do:
  • Develop the annual and quarterly campaign plan
  • Develop end-to-end campaigns and programs
  • Create campaign promotion content
  • Working in tandem with our marketing operations manager
  • Measure campaign success
  • Establish email nurture campaigns
  • Partner closely with the sales teams
  • Manage end to end webinar programs and work collaboratively to develop content
  • Develop account-based marketing initiatives
  • Collaborate with marketing operations manager

What you bring:
  • Proven experience creating, integrated campaigns
  • You are a creative and analytical thinker who can analyze and interpret data while providing creative solutions to address gaps and identify areas of opportunity.
  • 5 years of experience developing and executing marketing programs
  • Experience in Marketing analytics
  • Knowledge of marketing & campaign reporting, dashboards and KPIs
  • Strong understanding of marketing automation tools including Marketo, Hubspot, and/or Pardot, specifically the lead scoring aspects of such tools.
  • BA/BS preferably in Business, Marketing, or related field required.