• Location: USA, Massachusetts, Boston
  • Salary: US$80000 - US$100000 per annum
  • Technology: Marketo Jobs
  • Job Type: Permanent
  • Date Posted: 31st Jan, 2020
  • Reference: 1242020


Marketing Programs Manager

This company is looking for an experienced Marketing Program Manager to design and implement strategic marketing campaigns.

The ideal candidate will have hands-on Marketo experience, as well as digital, and content marketing program experience.

Responsibilities:
  • Develop and execute account based marketing (ABM) programs.
  • Develop fresh, industry vertical-relevant content to drive digital campaigns that will increase web site traffic and improve lead conversions
  • Manage email marketing campaigns in Marketo
  • Analyze performance data, build dashboards and track key program metrics
  • Assist in the planning, promotion and execution of marketing events


Qualifications:
  • Bachelor's degree
  • 5-7 years of experience
  • Interpersonal communication skills.
  • Experience in Marketo, SFDC, Google Analytics
  • Strong MS Powerpoint skills
  • Excel skills/experience

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