• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 15th Jun, 2020
  • Reference: YB160520202

  • Richmond ( close to train & Tram stops )
  • Award-winning Agency ( Deloitte , SEM rush awards , Mumbrella )
  • Salary proportional to your google ads experience & certifications

  • About the company

    FRG Consulting is partnered with an Award-winning Performance Marketing and Advertising agency based close to South Yarra / Richmond train and tram stops. The current Melbourne team is around 56 people compromising of Digital Designers, Digital producers, Marketing automation experts, SEO/SEM/PPC/SMM specialists, and the executive team.

    About the role

    They are looking for a Paid Search Specialist who has a strong understanding of Google Ads and is passionate about Paid Media strategies and client results.

    • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
    • Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
    • Manage bids & Budgets for Google Adwords, Youtube, Facebook, BingAds.
    • Measure & Implement the results of A/B testing for Advert coping & targeting.
    • Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking.

    • Collaborate with other departments to manage workflow, processes, and policies that impact the Paid Search function.
    • Maintain reporting dashboards and present performance and insights.
    • Suggest improvements for process and productivity optimization.
    • Providing guidance, support, and training to junior SEM specialists.

    What are we looking for
    • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
    • Understanding of paid search, social and display.
    • Well-versed in performance marketing, conversion, and online customer acquisition
    • Strong analytical skills and experience generating SEM reports.
    • Experience analysing the client's business goals and translating to a digital marketing proposal.

    Bonus if you have
    • Certifications with Google AdWords, Google Analytics.
    • Experience working in an Agency Environment.
    • Passion for SEM, knowing what is trending and having a genuine interest and passion for digital marketing.

    What is on offer
    • An amazing office-based very close to the train and tram stops.
    • Well-defined career path and progression structure.
    • A great team environment to work in with regular monthly team events.
    • Flexible start and finish time ; 9:00am to 5:30pm
    • Choice of Mac OR PC computer

    *Please mention your VISA Status/Working Rights in your Resume *

    Yugal Bhatia
    03 9088 3723

    SEM, PPC, Google Analytics, AdWords, Google Tag Manager, Search Engine Marketing, Pay Per Click

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