• Location: USA, North Carolina, Durham
  • Date Posted: 7th Jul, 2020
  • Reference: amp07072020


Job Description: A client of mine is seeking a skilled marketing automation manager, well versed in Marketo and Salesforce CRM, to lead the B2B email campaign and marketing automation campaign development and execution for their team as well as support the marketing operations and sales operations side of their business.


Role & Responsibilities
  • Manage Marketo and act as marketo admin and SME
  • Develop end-to-end automated campaigns in Marketo, including A/B and multivariate testing and utilizing list segmentation
  • Support the sales team and members of the executive team with reports and dashboards to track key KPI's and manage campaign optimization



Skills & Qualifications
  • Marketo Certified expert or equivalent experience desired
  • Strong hands on familiarity working with Salesforce CRM (sales cloud and or service cloud)
  • Background in B2B digital marketing and email campaign management


Benefits
  • 401k
  • health, vision, dental
  • PTO, remote flexibility

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