• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 1st Dec, 2020
  • Reference: YB01122020

Job Description

FRG Consulting is partnered with a Full-Service Marketing and Advertising agency based close to South Yarra / Richmond train and tram stops. They are looking for a Head of Paid Social who has a strong background with Paid Facebook campaigns and is passionate about the delivery of quality results to all the clients.

The current team is around 45 people compromising of Digital Designers, Digital producers, Marketing automation experts, SEO/SEM/PPC/SMM specialists, and the executive team.

Role & Responsibilities
  • Developing creative strategies to build engagement and following to attract users to
    social media platforms and social media strategies to converts users into customers.
  • Leading a team of social media, graphic designers, and digital content experts to drive
    digital marketing campaigns
  • Managing accounts and building strong relationships with key stakeholders Working on paid media campaigns across social channels, with a heavy focus on Facebook and Instagram.
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and audience targeting.
  • Analyze client's business goals (increase leads, increase eCommerce sales, specific model promotion, etc) and translate to a digital marketing proposal.

What we are looking for
  • Experience in managing social media channels (Instagram, Facebook, LinkedIn).
  • Experience with FB Analytics, FB business manager, Google Analytics, Data Studio
  • Experience with identifying opportunities for sponsorships and paid campaigns.
  • Good understanding of Google Analytics to use data-driven marketing to make key decisions on client websites to improve sales & lead generation.

Bonus if you have
  • You're experienced with GTM (Google Tag Manager)
  • You're skilled in implementing pixels and setting up catalogs
  • Experience with Adobe Creative Suite.
  • Experience with tools like Hootsuite, Buffer, Tweetdeck, Loomly
  • Lead a team in an Agency environment before.

  • The office is very close to the train and tram stops.
  • Well defined career development and progression.
  • A great team environment to work in with regular team events.
  • Fastest growing digital agency in Australia.

*Please mention your VISA Status/Working Rights in your Resume *

Yugal Bhatia ( Yoogle )
03 9088 3723

FB, Instagram, GTM, Google Analytics, FB Manager, Social Media Management platform, Paid Social

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