• Location: Australia, Victoria, Melbourne
  • Date Posted: 4th Dec, 2020
  • Reference: YB04122020
  • Salary - Upto $130,000 {depending on your experience }
  • Software as a Service Tech Startup
  • $300k/Month ad spend

Job Description

FRG Technology Consulting is partnered with a Technology Software Startup that is looking for a Senior Pay Per Click Specialist to spearhead their SEM Campaigns. This role will be 100% hands-on with tools and latest technologies and working closely with the owner of the company.

Role & Responsibilities

  • Technical
    • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
    • Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
    • Manage bids & Budgets for Google Adwords, Youtube, Yahoo, BingAds.
    • Measure & Implement the results of A/B testing for Advert coping & targeting.
    • Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking.
    • Proficient in Google Analytics - you know where to go to work out our cost per acquisition, check device category performance, and create custom audiences.

    • Manage the landing page or funnel changes that you think will aid us in our pursuit of improved conversion rates.
    • Manage workflow, processes, and policies that impact the Paid Search function.
    • Maintain reporting dashboards and present performance and insights.
    • Suggest improvements for process and productivity optimization.
    • Providing guidance, support, and training to junior SEM specialists.

  • Experience with Paid Social
  • Experience working on E-commerce campaigns
  • Running Google Ads campaigns using manual CPC
  • Running campaigns of budget >300k/month

  • Work closely with the Owner and own the Paid Marketing strategy of the product.
  • WFM in the start with flexible work arrangements throughout.
  • Close to Anzac Train Station, Albert Park Lake, Botanical Gardens

*Please mention your VISA Status/Working Rights in your resume *

03 9088 3723

SEM , PPC, Google Ads, Performance Marketing

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