• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 14th Dec, 2020
  • Reference: YB14122020
  • Salary - $80000-$90,000 + Super {depending on your experience }
  • Software as a Service Tech Start-up ;$30k-40K /Monthly ad spend
  • January 2021 Start | New Year = New Job

Job Description

FRG Technology Consulting is partnered with a Technology Software Start-up that is looking for an SEM - Pay Per Click Specialist to spearhead their SEM Campaigns. This role will be 100% hands-on with tools and latest technologies and working closely with the CEO and the Growth Manager.

Role & Responsibilities

  • Technical
    • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
    • Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
    • Manage bids & Budgets for Google Adwords, Youtube, Yahoo, BingAds.
    • Measure & Implement the results of A/B testing for Advert coping & targeting.
    • Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking.
    • Proficient in Google Analytics - you know where to go to work out our cost per acquisition, check device category performance, and create custom audiences.

What we are looking
  • 3+ years experience with Search Engine Marketing
  • Advanced knowledge of digital marketing technologies including tag management, Google Ads and Google Analytics.
  • Creative strategic thinker with an entrepreneurial approach where collaboration is key
  • Experience managing a budget across all SEM activities ;
  • Includes making recommendations for budget allocation in line with the business' goals.
  • A data-driven approach to decision making and proven ability to track and report on the performance

  • Experience with Paid Social.
  • Experience working on E-commerce campaigns.
  • If you are coming from a Digital Agency background.
  • You have previously worked in a start-up environment.

  • Work closely with the Owner and own the Paid Marketing strategy of the product.
  • WFM in the start with flexible work arrangements throughout.

*Please mention your VISA Status/Working Rights in your resume *

03 9088 3723

SEM , PPC, Google Ads, Performance Marketing

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