• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 18th Feb, 2021
  • Reference: YB18022021

Job Description

FRG Consulting is partnered with a Full-Service Marketing and Advertising agency based close to South Yarra / Richmond train and tram stops. They are looking for a Head of Paid Social who has a strong background with Paid Facebook campaigns and is passionate about the delivery of quality results to all the clients.

The current team is around 25 people comprising of Digital Designers, Digital producers, Marketing automation experts, SEO/SEM/PPC/SMM specialists, and the executive team.

Role & Responsibilities
  • Developing creative strategies to build engagement and following to attract users to social media platforms and social media strategies to converts users into customers.
  • Leading a team of social media, graphic designers, and digital content experts to drive digital marketing campaigns
  • Managing accounts and building strong relationships with key stakeholders Working on paid media campaigns across social channels, with a heavy focus on Facebook and Instagram.
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and audience targeting.
  • Analyze client's business goals (increase leads, increase eCommerce sales, specific model promotion, etc) and translate to a digital marketing proposal.

What we are looking for
  • Experience in managing social media channels (Instagram, Facebook, LinkedIn).
  • Experience with FB Analytics, FB business manager, Google Analytics, Data Studio
  • Experience in evaluating performance metrics and collaborating with the Client Success Team to brainstorm, strategize and come up with ideas to improve clients' offers, landing pages, funnels, and ad creative.
  • Experience with tools like Hootsuite, Buffer, Tweetdeck, Loomly
  • Experience in managing or mentoring few people previously

Bonus if you have
  • Facebook Blueprint certified
  • Experience in web analytics, ad tracking, and other biddable media.
  • You're skilled in implementing pixels and setting up catalogs
  • Familiarity with 3rd-party tracking vendors and integrating with social platforms

  • The office is very close to the train and tram stops.
  • Well defined career development and progression.
  • A great team environment to work in with regular team events.
  • 100% WFH option also available for people in remote areas of Victoria.

*Please mention your VISA Status/Working Rights in your Resume *

Yugal Bhatia ( Yoogle )
03 9088 3723

FB, Instagram, GTM, Google Analytics, FB Manager, Social Media Management platform, Paid Social

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