• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 11th Mar, 2021
  • Reference: YB12032021


Job Description

FRG Technology Consulting is partnered with a Full-Service Media agency based in Melbourne. They are looking for a Performance Marketing Manager who has a strong understanding of paid marketing Channels, Paid Search & Paid Social primarily with some knowledge of Content & programmatic display is a bonus.

The Melbourne team is around 22 people comprising of Web Developers, Digital Strategist, PR consultants, Media Strategist, Digital Marketing Specialist & Digital Directors.


Role & Responsibilities

Technical
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
  • Manage bids & Budgets for Google Adwords, Youtube, Yahoo, BingAds.
  • Measure & Implement the results of A/B testing for Advert coping & targeting.
  • Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking.
  • Proficient in Google Analytics - you know where to go to work out our cost per acquisition, check device category performance, and create custom audiences.


Non-Technical
  • Manage the landing page or funnel changes that you think will aid us in our pursuit of improved conversion rates.
  • Manage workflow, processes, and policies that impact the Paid Search function.
  • Maintain reporting dashboards and present performance and insights.
  • Suggest improvements for process and productivity optimization.
  • Providing guidance, support, and training to junior SEM specialists.


What are we looking for
  • Experience in using Google Tag Manager and driving performance through analysis of Google Analytics, Search Console, and other tools.
  • You understand reporting metrics: traffic, conversions, CPA, CPC for
    different channels.
  • You've used google analytics for your clients or other data
    manipulation platforms.
  • You are familiar with setting up new campaigns for SEM, Paid social
    media.




Yugal Bhatia ( Yoogle )
https://www.linkedin.com/in/yugal-frg/

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