• Location: Australia, Victoria, Melbourne CBD
  • Date Posted: 20th Apr, 2021
  • Reference: YB21042021

Job Description

FRG Technology Consulting is partnered with a Full-Service Marketing Consulting organization based in Melbourne. They are looking for a Senior Performance Marketing Specialist who has a strong understanding of paid marketing Channels, Paid Search & Paid Social primarily with some knowledge of Content & display is a bonus.

The Australian team is around 29 people with offices in Sydney and Melbourne comprising of Web Developers, Digital Strategist, PR consultants, Media Strategist, Digital Marketing Specialist & Digital Directors.

Role & Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search function.
  • Manage bids & Budgets for Google Adwords, Youtube, Yahoo, BingAds.
  • Measure & Implement the results of A/B testing for Advert coping & targeting.
  • Installing conversion tracking using Google Tag Manager, Google analytics, and Call Tracking.
  • Proficient in Google Analytics - you know where to go to work out our cost per acquisition, check device category performance, and create custom audiences.

  • Manage the landing page or funnel changes that you think will aid us in our pursuit of improved conversion rates.
  • Manage workflow, processes, and policies that impact the Paid Search function.
  • Maintain reporting dashboards and present performance and insights.
  • Suggest improvements for process and productivity optimization.
  • Providing guidance, support, and training to junior SEM specialists.

What are we looking for
  • Experience in using Google Tag Manager and driving performance through analysis of Google Analytics, Search Console, and other tools.
  • You understand reporting metrics: traffic, conversions, CPA, CPC for
    different channels.
  • You've used google analytics for your clients or other data
    manipulation platforms.
  • You are familiar with setting up new campaigns for SEM, Paid social


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