Ref: 00013

Marketing Lead - Greensboro, NC - Full Time

USA, North Carolina

Job description

Marketing Lead - Greensboro, NC - Full Time


Please keep in mind that this role is permanent and on-site. If you are a technically minded individual excited to be a unique part of a growing business in a fast-moving industry then this role is definitely for you!

Below is a detailed job description:

Job Description:

This role requires a disciplined individual who thrives on creating and executing on marketing campaigns through a variety of digital and traditional channels. Working closely with our team leads, sales team and with our territory managers, this role's main purpose is to support sales enablement, develop brand awareness, and create engagement with prospects via website, social media, and events. The role will cultivate an understanding of the enterprise software ecosystem, work with vendors and technology partners, as well as external companies to position Encompass as a go-to organization for ERP and EDI software, custom development, and Managed Services.

Benefits include competitive compensation, flexible scheduling, inspiring loft office space, health care package, 401K Match, 15 days paid vacation/sick leave, and opportunity for advancement.

  • Ideate and execute on marketing strategy
  • Create and manage marketing campaigns
  • Create and publish marketing content that includes managing company website and social media accounts, writing and publishing blogs, press releases, white papers, eBooks, case studies, webinars, and videos
  • Design graphic elements of marketing materials
  • Develop service offerings, sales enablement content, and promotional materials
  • Identify strategic partnership opportunities and coordinate partner marketing efforts
  • Organize exhibitions at trade shows and conferences
  • Ideate and execute account-based marketing (ABM) based on persona, industry, region, and revenue
  • Maintain an understanding of enterprise software ecosystem, namely Epicor Kinetic ERP and its competitors, and position solutions appropriately as SaaS, On-Premise, and Hybrid offerings
  • Build brand awareness through product positioning and audience engagement
  • Manage customer, prospect, and lead databases
  • Oversee prospect and lead list segmentation
  • Produce drip and automated email campaigns with the intent to convert prospects
  • Collaborate with Sales and Product Managers to generate leads and achieve sales targets
  • Establish and grow industry relationships
  • Support conference opportunities such as sponsorships, panel inclusion, and speaking engagements
  • Marketing project management
  • Analyze and report on marketing performance

Desired Skills & Experience

  • Work from corporate office in Greensboro, NC (Revolution Mill)
  • Strong email etiquette
  • Business acumen (base understanding)
  • Core understanding of technology and an interest in learning new software
  • Proficiency in MS Office, Excel, Power point
  • Ability to acquire new knowledge and skills using self-study modules
  • Experience in initiating contact with prospective and existing customers via various channels
  • Experience in working with a CRM (ConnectWise, HubSpot preferred)

Knowledge, Skills and Abilities:
  • Interpersonal Skills
  • Marketing automation tools like HubSpot
  • Highly disciplined - you value process and systems
  • Action oriented - you prefer to act vs overthink
  • Sense of urgency - act now vs later
  • Naturally curious - you love to learn; seeking to understand
  • Adaptability and flexibility - you expect and adapt to change as needed
  • Emotionally mature - a failure will not faze you
  • Excellent written and verbal communication skills
  • Open to feedback - you welcome suggestions on how to improve

  • Interest in IT, Manufacturing, Supply Chain and Logistics
  • ERP, SAAS and/or software marketing experience
  • Understanding of small to mid-sized business technology needs
  • understanding of the enterprise software ecosystem

Please shoot all of your questions about this role over to me via e-mail at Expect a call from me after applying to this role. We will iron out important details about this role pertaining to you in a quick phone call and get the ball rolling from there. I am excited to work with you on this excellent opportunity!