Salesforce Marketing Cloud Operations - Functional Analyst
- Previous experience with campaign migration projects and running training sessions on campaign management platforms is desirable.
- Good knowledge of Salesforce ecosystem and past experience in defining an integrated solutions for SFMC
- Knowledge of Google Analytics & Tag Manager
- Conceptual understanding of REST/SOAP API, Ampscript/ HTML/JS, and capabilities to explain requirement to developers.
- Excellence in campaign testing for reliability.
- Advanced understanding of campaign tagging and naming convention.
- Experience with Data Integration, Data Quality, Anaytics and Campaign Management.
- Must be proactive, motivated, highly-organized and a self-starter.
- Relevant Degree in related fields, Computer Science or Engineering-based
- Basic knowledge of CRM/Commerce Cloud use cases with Salesforce marketing platforms.
- Knowledge of analytics topics, such as marketing KPIs, ROI, omnichannel tracking architecture.
- Experience in Datorama, CDP, Interaction Studio, GA360 Integration, Ad Studio, and Tableau
- Working knowledge of AMPScript and SQL
- Certifications: SFMC Admin , SFMC Email Specialist , SFMC Dev , SFMC Consultant
- Experience as a scrum master or in project delivery using Agile methodologies
For more information regarding this role, reach out to me directly on: email@example.com