Ref: marketing - TBN

Email Marketing Specialist | 100% Remote

USA, Florida

  • Up to 90000 USD
  • Specialist Role
  • Skills: crm, crm specialist, marketing, email marketing, b2b, b2c, remote, marketo, hubspot, digital marketing, campaigns
  • Level: Mid-level

Job description

Email Marketing Specialist | 100% Remote

marketing - TBN



Email Marketing Specialist | 100% Remote

The Company

We are the #1 leader in faith-based television programming. We have over thirty 24-hour television foreign partner networks reaching every part of the globe. We are a workplace committed to creating an environment where people can play a vital role in impacting the world and doing some of the best work of their careers.



Role / Responsibilities

This role is focused on developing and executing innovative campaigns across platforms and driving a best-in-class experience and engagement for our partners. This hire will also contribute growing our digital video business and content distribution network.
  • Manage all aspects of outbound and inbound marketing campaigns, including copywriting, automation, setting deployment strategies, developing QA process, and tracking
  • Work with database to segment audience, analyze audience behavior and improve the quality of the database
  • Conduct A/B testing to drive landing page, lead collection and email performance optimization, and other techniques to optimize user experience, conversion rates, and other important campaign metrics
  • Collaborate with the marketing team to ensure campaigns run optimally
  • Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis




Qualifications
  • Experience in digital marketing, B2C specifically entertainment-based preferred
  • Solid campaign management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
  • Self-starter, requiring minimal supervision - ability to "take a project and run with it" is key
  • Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and project effectively
  • Experience with HubSpot or similar marketing automation system
  • Experience with Adobe Photoshop, Microsoft Office, Google Analytics, Google AdWords, and other digital ad platforms
  • Basic knowledge of HTML, particularly email HTML and CSS
  • Knowledge of work management tools like Asana is preferable




Ready to Apply?

Contact me for further information about this position. a.fenimore@frgconsulting.com | 813-437-6973 ______________________________________________________________________________

FRG Consulting is the global leader for niche IT recruitment, advertising more Technology jobs than any other agency. We deal with both Partners & End Users throughout North America. By specializing solely in placing niche IT candidates in the market I have built relationships with most of the key employers in North America and have an unrivalled understanding of where the best opportunities and Tech jobs are. I understand the need for discretion and would welcome the opportunity to speak to any IT candidates that are considering a new career or job either now or in the future. Confidentiality is, of course, guaranteed. I can be contacted for information on the IT market and some of the opportunities that are available