Digital Marketing Specialist
We are looking for a Digital Marketing Specialist who has a passion for strategy, testing, and
analytics. This role calls for an individual who is a strategic problem solver, innovative thinker,
and data enthusiast. The Digital Marketing Specialist will be responsible for collaborating with
marketing managers to execute search and display channel efforts that drive awareness, lead
acquisition, lead conversion, and customer retention. To be successful in this role, you should
have experience in using Google search/display and 6sense ABM channels to build and deploy
lead generation campaigns and nurture programs, good project management skills and a strong
attention to detail.
Performance Objectives:
● Audit, optimize, and manage Google search campaigns - In your first 30 days, you
will complete an audit of our existing paid search engine campaigns within Google Ads
Manager. You will provide recommendations for new search campaigns and channels,
and work to develop our paid search strategy. You will continue to manage all search
engine efforts from the Google Ads Manager platform.
● Audit, optimize, and manage Google & 6sense display campaigns - In your first 30
days, you will complete an audit of our current Google & 6sense display campaigns. You
will provide recommendations for new display campaigns and work to develop our
display advertising strategy. You will continue to manage all display ad programming &
bidding within our Google Ads Manager & 6sense ABM platforms.
● Monitor and report search and display channel performance - In your first 30 days,
you will review current KPIs for our search and display channels, and build a strategy for
optimizing awareness, lead acquisition, lead conversion, and customer retention. You
will actively monitor, analyze, and report on the health of our search and display
channels and campaigns.
